Chapter 295 Making a Choice
Player drop-off was an issue that every online game had to contend with. Even the most dedicated gamers, who vowed to play forever, eventually had to confront reality if gaming didn't cover their expenses. This typically occurred when they started a family or became serious about their careers.
Most gamers were men, and once they immersed themselves in family life and work, gaming began to seem like a waste of time. These men became engrossed in their responsibilities, working long hours, paying off mortgages and car loans, raising children, and by the time they could catch their breath, they were much older.
Every online game went through a surge when new players flooded in, followed by a period when only the veterans remained. No matter how impressive the game was, it couldn't escape this cycle.
Stellar Gaming Studios' games hadn't reached that legendary status yet. When veteran players left, they were gone for good. As more of these long-time players departed, the company had to work even harder to generate revenue.
Stellar Gaming Studios was trapped in a vicious cycle: the more they pushed for cash from players, the faster they lost their veteran base. As they lost more seasoned players, they squeezed even harder to extract money from those remaining. This relentless cycle left Stellar Gaming Studios barely hanging on.
Just like terminally ill patients who still fought to live, praying for miracles, game companies feared going under. Stellar Gaming Studios tried numerous strategies, but the current gaming market was vastly different from years ago. Hundreds of new games were released every year, and Penguin Company practically dominated the market. With such fierce competition, it became increasingly challenging for Stellar Gaming Studios to survive without some groundbreaking tech.
FutureTech Games was in an even worse spot. They threw everything into making a new game, a last-ditch effort. They were so broke they had to sell the film and TV rights of their old games to keep going. They even took on art and music gigs from other game companies just to stay afloat.
Their current strategy hit a dead end. Tons of employees left FutureTech Games, leaving only a die-hard core team. Rumor had it that last year, to pay year-end bonuses, FutureTech's executives had to sell their own cars to gather enough cash.
In short, neither Stellar Gaming Studios nor FutureTech Games lived up to Twin Group's expectations. Both companies were seen as failing assets by Twin Group, just waiting for the right time to shut down.
In reality, FutureTech Games should've been closed and declared bankrupt last spring. But because of internal drama within Twin Group—nasty power struggles—dealing with these failing assets got delayed. It wasn't until Hekka, following Dylan's orders, brought Skyview in to take over that things started to calm down. Even then, the company was caught in a power struggle between Skyview and the Davis family, with daily operations relying on Hekka's management and the company's internal systems to keep things running.
"I'm a big fan of gaming, and a gaming company suits me," Skyview said confidently. "I'll turn these failing gaming companies into great ones."
Kaelen didn't want to argue with Skyview and said, "Since you picked the gaming company first, it's my turn to choose between these two. What do you think?"
"Go ahead and choose first," Skyview said casually. "They're both doing badly anyway."
"I choose Stellar Gaming Studios," Kaelen said. "Any objections?"
"No," Skyview replied. "In that case, I'll take FutureTech Games."
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