Chapter 46: Negative Publicity
Let's consider EliteVision Films as a case study. Given EliteVision Films' established background, even if their latest blockbuster were to flop, it wouldn't spell a catastrophic loss for the company. In fact, EliteVision Films has a contingency plan in place: they would retain the special effects shots, remove all scenes involving Donovan, have another actor reshoot those scenes, and then resubmit the film for review. This strategy allows them to mitigate losses and potentially even turn a significant profit if things go well.
If Lakeview Express's reputation was tarnished and consumers no longer trusted Lakeview Express, then Lakeview Express would be in deep trouble!
Skyview, a top student at Maplebrook Institute of Technology, learned lots of classic business strategies. In an instant, Skyview understood the seriousness of the situation!
If this matter was not handled well, most members of the board would be thoroughly disappointed in Skyview!
And once the board loses faith in Skyview, he would face being forced to abdicate from his chairman position.
"How many packages have been lost in total?" Skyview asked.
"178 packages!" Jordan replied.
"How did the packages go missing?" Skyview inquired.
"The courier doesn't even know," Jordan said. "the packages disappeared in an instant!"
"Someone is behind this, I am sure!" Skyview exclaimed, "Losing so many packages, this can't be an accident; it must be intentional! Do you know what's most important now?"
"Should we start an Investigation immediately?" Jordan suggested.
Skyview shook his head and said, "No, the first thing we need to focus on is the media. We need to make contact with big media companies! If the media doesn't report on this, it's manageable, but once they do, the impact will multiply exponentially. It will be too late for us by then!"
"Mr. Scott, you have great foresight!" Jordan praised. "I'll go contact some media companies right away!"
"You are not capable of this; let Miss Chen handle it!" Skyview advised.
Miss Chen was Lily. Lily was easily ten times more capable than Jordan! This kind of task was definitely best left for Lily.
However, something unexpected happened to Skyview; his precautions came too late!
The media had reported on the scandal involving their company! Without exception, all the news articles were derogatory towards Lakeview Express!
'Incompetent! Whose fault is it that Lakeview Express lost packages?'
'Lakeview Express: a courier company with negative business capabilities!'
'Lakeview Express: Whose fault is it for losing valuable packages?'
'Shocking, outrageous, the industry's cancer Lakeview Express!'
The journalists wanted to earn the highest click rate by writing an eye-catching title.
In this restless age, most readers only read the headlines; those who read lengthy news articles were rare. Most readers don't even read the content of the news; they just read the headline and start discussing.
Almost overnight, Lakeview Express's reputation was tarnished.
Fortunately, Lakeview Express was not a publicly traded company; otherwise, its stocks would have plummeted.
However, due to the negative news, Lakeview Express's business volume also plummeted, and many businesses that were originally contracted with Lakeview Express began to have doubts.
Skyview remained relatively composed, but Hekka was already in a panic.
Hekka was currently acting as the chairman of the board, but she was not the true chairman in the company. There were many within the company who did not support Skyview and even more who did not support Hekka.
Hekka was solely in control of the Twin Group through her outstanding personal abilities and the late Dylan's testament, but internal struggles within the Twin Group were escalating.
Many people within the organization aspired to the position of chairman.
If Dylan had raised Skyview from a young age, there would have been no objections to his becoming chairman. However, Dylan's sudden death and Skyview's hasty appointment as chairman have made his position very unstable.
Some major shareholders within the group were already eyeing the chairman's position.
Every organization is filled with different factions, each with their own demands. The most important task for a leader is to balance these factions' interests, suppress their ambitions, and wield power effectively. This applies to companies as well as countries. Take the president, for example; the various demands of local legislators and other factions need to be balanced by the president. If the president fails to balance these factions properly, the country is likely to encounter problems.
So far, those within the board who support Skyview were in the minority, and almost all the directors were closely supervising Skyview's every move. Skyview's acquisition of HealthPro Medical Devices Company was a minor victory, which impressed many, but in the blink of an eye, Lakeview Express faced a major crisis, and that was a good chance to test Skyview's abilities.
A board meeting was organized by the opposition.
Leading the opposition was one of the Twin Group's directors, John Davis. John was probably in his fifties, approaching sixty, and he had been working with Dylan since his youth, contributing significantly to Twin Group's success. While John was loyal to Dylan during his lifetime, his ambitions grew rapidly after Dylan's death!
"Skyview is just an inexperienced young man and completely unfit to lead the Twin Group! If the Twin Group falls into Skyview's hands, its decline is imminent!"
'I have made significant contributions to the Twin Group, my abilities are outstanding, and my prestige is high; I should be the chairman!'
That was John's most genuine inner thought.
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