Chapter 213 This Matter, Not Difficult
Liam's response was swift. The very next day, he promptly instructed the company's public relations team to issue a statement, personally apologized to the board's shareholders. He acknowledged his oversight first. He then elucidated the stakes, explaining that failing to withdraw the two perfumes would result in losses far exceeding initial estimates. Finally, he assured them that a replacement should be produced as swiftly as possible to mitigate the current losses.
The shareholders were understandably displeased, but given the situation's progression, no better solutions were forthcoming. Liam's sincere demeanor further swayed them, as none wished to see their investments squandered. Consequently, in the absence of superior alternatives, they consented to Liam's proposal, granting him the opportunity and time to make another attempt.
Gaining the shareholders' understanding was already a significant victory for Liam. Coupled with the public relations team's timely response, they preemptively issued an apology statement before netizens could expose the incident involving Vivian. This not only garnered some sympathy but also inadvertently boosted the attention on those two perfumes, attracting individuals who previously had no awareness of them.
Furthermore, on the internet, the prices of the older versions had been inflated because they had become "limited editions."
Seeing the hype in the market, Liam was quite excited and really wanted to sell off the inventory to make a good profit.
However, even in this aspect, Ava had already foreseen it and warned Liam in advance not to take down and then relaunch the products. Otherwise, they would forfeit their credibility and remain irredeemable.
Due to this warning, Liam restrained himself, resisted the temptation. Most importantly, Ava's predictions were all accurate, including the reactions of those netizens.
Indeed, compassion was a remarkably exploitable sentiment. After Vivian's affair was exposed, the outcome was vastly different from Liam's expectations. Rather than becoming a subject of ridicule for his fiancée, Vivian's infidelity, Liam garnered widespread sympathy. People perceived him as incredibly unfortunate, and some even resurrected the incident with Evelyn, portraying Liam as a victim of misfortune. Evelyn's unrequited love led her to slander him, and then his long-term partner Vivian's betrayal followed. Some people even purchased perfumes from the Liavian Perfumes company out of sympathy for him.
These people who bought the perfumes posted pictures online, spontaneously forming a Support Good Men Alliance to support Liam through this difficult time.
This turnaround was something Liam had not anticipated.
Due to this alliance, some people even bought not just one bottle but several sets to show their support. Although there were losses from taking the two new products off the shelves, the sales of the old versions suddenly surged, and even the factory's orders increased significantly.
Liam was overjoyed and couldn't wait to share this good news with Ava.
What a clever move! What seemed like an irreparable situation was turned around by just a few words from Ava.
However, Evelyn, who was implicated for no reason, was not as pleased.
Scrolling through Instagram on her iPad, the more Evelyn looked, the angrier she became. This was simply insane!
Liavian Perfumes had issued a statement addressing the separation of Liam and Vivian, clarifying that the rumors of Vivian's infidelity stemmed from an unknown marketing account. This matter concerned only Liam and Vivian, so it was unwarranted to drag Evelyn into it—especially an incident from long ago. Furthermore, the deliberate distortion of facts was unacceptable.
It seemed like Liam was addicted to distorting facts!
In a fit of anger, she tossed the iPad aside, not wanting to look at it anymore.
Just as Samuel emerged from the study after a video conference, he saw Evelyn sitting on the sofa, looking angry. He raised an eyebrow, walked over, picked up the iPad, and after a quick glance, he understood why Evelyn was upset immediately.Samuel said, "From a business warfare standpoint, this tactic of preemptive action before the opponent makes a move and displaying feigned weakness when confronting a formidable opponent is exceedingly well-executed."
"He may be clever, but look at how he's tarnished my reputation!" Evelyn said angrily.
Evelyn noticed that someone was standing up for her, presenting evidence that contradicted the allegations and proving that the situation was not as reported. Someone exposed Liam as a cheating man who feigned deep affection. They also meticulously re-examined the past incident of Evelyn's fallout with Liavian Perfumes. Although the identity of this individual remained unknown, their account appeared to be remarkably accurate.
However, even with this fact-based post, the voices of abuse drowned it out. That person was criticized as Evelyn's astroturfing, saying that Evelyn hadn't refuted anything, so there was no point in clarifying here.
"Do you want revenge?" Samuel put down the iPad, bent down, placed his hands on Evelyn's sides, and asked softly.
"Of course! Liam can play the victim and act pitiful, but when it involves me, that's not acceptable!" Evelyn exhaled heavily. "Besides, even if it's just for a few good netizens who are speaking up for me, I must seek revenge!"
Sitting down beside her, Samuel said calmly, "This matter is not tricky."
"I don't need your help!" Evelyn held Samuel's hands and said, "I can handle this myself!"
Looking at the hands held by Evelyn, he sighed. "You make me feel so useless. If you solve everything, what's left for me to do?"
"How can you be useless? You're very useful!" She opened her arms and nestled into Samuel's embrace. "On days like this, you can be my hand warmer, my blanket and my pillow. Look at how useful you are!"
Amused by Evelyn's antics, he hugged her gently and asked, "Do you really not need my help?"
Her smile froze, and Evelyn shook her head. She said, "Actually, this matter is complex to talk about but simple to execute, tit for tat!"
Liam was only playing on the sympathy of the weak. The reason it went so smoothly was that Evelyn had been focused on creating new products, not seriously engaging with them. Even during the court case, they had settled things privately.
In terms of evidence, Evelyn indeed had her own, and nothing was more powerful than direct evidence to clarify things.
Seeing Evelyn's determination, Samuel didn't say anything more.
Samuel thought, 'Evelyn is indeed very resourceful.'
Liam was happily preparing for new recruitment, instructing the HR department to write a very emotional recruitment notice, stating that when selecting talents, they were not limited to specific requirements but were willing to give opportunities to anyone who loved the fragrance industry, had a bit of talent, and wanted to prove their abilities.
This recruitment notice caused quite a stir.
Since Liam had already attracted a lot of attention, many people applied for the positions.
Liam sat in his office, watching the live-streamed interview, feeling that everything was progressing in the best possible direction.
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