Chapter 356 Virtual Gifts
Elsa's first video gained traction, but she didn't rush to monetize it. About a week later, she posted another one.
The title was: "How to Wear Different Styles of Cashmere Sweaters?"
In the video, Elsa silently showcased over a dozen outfits featuring cashmere sweaters. Cardigans, white ones, beige ones, creating different vibes through changes in bottoms, inner layers, accessories, and shoes.
As expected, she went viral again. In just two days, the video had over ten million views, and soon, various influencers were imitating her. Learning to dress like Elsa became a surefire way to gain followers.
Those who understood new media rules knew that Elsa's internet fame was inevitable.
First, she was already a topic of discussion, having made headlines several times over the past year, surpassing many B-list and C-list celebrities in popularity. Secondly, she was indeed a captivating person, with a face that rivaled that of actresses and an effortlessly chic aura that made people believe that dressing like Elsa would make them as beautiful as she was.[She's so cool and aloof, I love it.]
[No wonder Luke and Leo are smitten; who wouldn't be?]
[I just wish I was born the right gender.]
[Don't just teach us how to style; link the clothes!]
[Please start selling products, I'm begging you.]
Elsa's transformation from a controversial figure to one showered with praise was nothing short of dramatic.
Elsa remained unfazed, neither following other marketing accounts nor interacting with her fans.
Her aloof persona was a well-thought-out strategy.
As long as she remained cool and distant, maintaining a certain level of mystery, fans' expectations wouldn't be too high, allowing her to sustain her presence in the short video industry for a longer time.
She would post a video every few days, keeping her fans eagerly waiting. It wasn't until her fifth video that Elsa pinned a comment: [Live at 8 PM tonight.]
Suddenly, #Elsa's Live Stream# topped the short video news headlines.
At 8 PM, as soon as Elsa went live, tens of thousands of people were already waiting in the live room, and within ten minutes, the number surpassed a million.
Luke had set an alarm for 8 PM but got delayed by a phone call. When he finally entered Elsa's live room, he saw this scene:
A professional sales host was passionately interacting with fans in front of the camera, while Elsa sat quietly on the side, holding a cup of coffee and typing on her laptop.
The screen was flooded with gifts and questions, obscuring her overly exquisite features.
The host was smooth, occasionally reading out harmless comments, while Elsa would only occasionally look up and smile, without saying a word.
In less than ten minutes, the clothes she was selling were almost sold out.
Suddenly, the host shouted, someone had sent a virtual gift.
"There are still more! Ten of them!"
"More! More!" The host, in her career, had never seen anyone send so many, and she was so excited that her voice cracked.
It was Luke's first time watching a live stream, and he frowned at the loud host.
The screen was filled with special effects for over ten minutes. Eventually, even Elsa looked up, showing a slightly surprised expression at the continuous stream of effects.
She remembered that one carnival gift cost $100 or $500, and he hadn't stopped yet. There were at least 50, if not 100.
"Thank you, Mr. Adams, for the virtual gifts!" The host, never having seen such a scene, was so excited that her voice cracked.
Hearing the name, Elsa checked her phone and found that the account was verified under Leo's name.
Leo had spent so much money, and the platform would take half of it. It was such a waste; if he was that sincere, he might as well have transferred the money directly to her.
"Thank you for your support, Leo! Leo, I'm just happy you came; please don't send any more gifts!" In a moment of urgency, Elsa finally spoke.